March 16, 2026
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Articles by Phys Org

Economics

Flood losses often come every five to 20 years; here’s how insurance could adapt

February 28, 2026 Phys Org

The U.S. National Flood Insurance Program is going broke. Increased flood strikes in more places, combined with outdated ways of predicting flood risk, are putting property owners at risk and the program itself in over […]

Economics

Growing more complex by the day: How should journalists govern use of AI in their products?

February 27, 2026 Phys Org

Like so many sectors of the economy, the news industry is hurtling toward a future where artificial intelligence plays a major role — grappling with questions about how much the technology is used, what consumers […]

Society

A new scientific discipline to ensure humanity’s deep future

February 27, 2026 Phys Org

Will humanity extend into the far future? It’s likely many of us think it should. The problem is that each of us, individually and collectively, act otherwise—we are destroying the environment and climate at every […]

Politics

Political polarization can spur CO₂ emissions and stymie climate action

February 27, 2026 Phys Org

In recent years, studies and media reports have blamed growing partisan hostility in the U.S. for shattered marriages, broken families, ruined holiday dinners, and increased stress. New CU Boulder research suggests it may have an […]

Economics

Scent vs. brand image: What an EEG study reveals about luxury marketing

February 27, 2026 Phys Org

Sungkyunkwan University announced that a research team has identified, through EEG (electroencephalogram) analysis, the impact of “fragrance” on consumers’ emotions, memory, and deep emotional bonds with luxury brands. Going beyond conventional survey-based approaches, this study […]

Economics

Prove it or lose her: The new rules for advertising to women

February 27, 2026 Phys Org

From sportswear to cosmetics, brands love telling women they are strong and empowered. But women can spot inauthentic, performative messaging a mile away. New research by Macquarie University Ph.D. student Vu Phuong Uyen Ho and […]

Society

Schools on the front line as Australian children grapple with trauma

February 27, 2026 Phys Org

As the news cycle shows, Australia and the world are confronting deeply distressing events, with experts warning that schools are increasingly carrying the emotional fallout. Children are coming to school carrying fear, grief and stress […]

Economics

Why wealth changes how we think about fair prices

February 27, 2026 Phys Org

When it comes to the price of financial services such as loans, mortgages, and insurance, the perception of what is “fair” has a lot to do with how wealthy you are. In the study “Seeing […]

Society

It’s never too late to learn a language: Adults and kids bring different strengths to the task

February 26, 2026 Phys Org

There’s a common assumption that if someone starts learning a language when they are very young, they will quickly become fluent. Many people also assume that it will become much harder to learn a language […]

Society

Romance and sexual intimacy don’t diminish with age, study suggests

February 26, 2026 Phys Org

A study by the University of New Hampshire challenges common assumptions about aging and intimacy, revealing that many single adults aged 60 to 83 continue to prioritize sexual activity in their romantic relationships—underscoring the enduring […]

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